The bad, the ugly and ... the google

Why there are so many people in the industry scared about Google digitization program. If you refuse to let Google digitize your content you can keep it ... no problem ... but is that in your own interest? Google grew because they concentrated on a specific market niche "give people access to information". Publishers have a related business "give information to people". There is a common word you see? Somebody gives access and the other gives the information. Google knows how to make money from that ... why publishers can think at something? In fact Google is helping publishers reach a much larger audience ... that should be seen as a good thing. If they stop considering Google as the enemy may be something positive will come up.