Book on demand ... or ... one at a time please...

On Demand Books released the version 2 of its printing equipment. Strangely everybody is thrilled by the news. Why that happens? Looks like good marketing because in fact the product is not that new and the idea is really really old.

If you look at the specs and the image you will realize that this is just a group of two printers coupled with a box with the folding and finishing mechanics. Considering the fact that the those days we are capable to produce computers smaller than a mobile phone and write the entire bible on a nail it's strange how anybody could be thrilled by such a piece of equipment. The Gutenberg press was in many ways more flexible and transportable than this monster.
Don't get me wrong. What Mr. Epstein did is awesome and I send them a big THANK YOU.
What disturbs me is the fact that an industry capable to build space ships is not able to create something that will not look as it was produced in my kitchen.