Color matters

This morning I passed by a Porche dealership and a particular Panamera model draw my attention. My eyes returned on it no matter what.
I remembered a quote made by Jeremy Clarkson about the model. He said that it's ugly. I'm not very happy with the design either but that particular Panamera was different.
It was like any other in the parking lot but different.
What happened?
It was it's color. Looked a couple of minutes on the web and found out something.
Some time ago a research made at Seoul International Color Expo and various institutes around the world showed that 84.7% of the population consider that half of the decision for buying a product is made based on it's color (source).
Good stuff. This is something to keep in mind on the next design project.