Chocochoix

Not really related with the publishing business but an interesting idea anyway.
A long time buddy sent me the final product of a start-up that he envisioned for the last 12 months and now became real.
He is involved in advertising and his usual projects are production related ... customized campaigns, gifts, guest books and everything related. He thought that it will be a nice idea to come up with a product that is already destined to be customized and the product of choice was chocolate.
You can find out about his project following the link.
Hope you will enjoy the idea as much as I enjoy the chocolate :)