Amazon: feeling the heat

What a god thin is competition. Until recently nobody had really targeted the Amazon turf ... selling eBooks for Kindle. Until recently becouse now the game has changed. Why target Kindle, let's broaden the market. Let's make this a device independent market. Now there are at least 10 ebook devices fighting for a place under the Sun and Google prepares the release of Google Editions, the services that will make 500 thousand ebooks available to any device who is prepared to open them.

The Google proposal is simple: Google takes 37%, the publisher has the rest of 67% of the list price. The deal amazon had with the publisher was much though for them.
Now amazon has to fight back and it does exactly that. The new proposal: 70% for the publisher, 30% for Amazon. That's fair enough.
Now let's wait for Apple proposal.