What about the cover

The cover is a big issue in the ebook era.
Yesterday I wrote to a friend having a business in the design area about that.
I urged him to start adding the ebook cover design service in it's offering (I'm a consultant but some time I do consulting for free).
One day later I found this article.
The cover maters in a big way in every kind of book edition and on every channel. May be you don't see and do't show it to much when reading a Kindle but the first thing you see on any online bookshelf is the cover. If that cover is not optimized to be seen online and on the ebook display you loose customers. That's as simple and clear as death and taxes.
So ... my advice to book designers around ... start thinking about the digital channel from the design perspective. that will help you keep the editor/client alive and attract orders.

What cover is cheaper to create?

Just found a good question on a linkedin group discusion.
The question was: "It should be cheaper to create a book cover for an ebook?"
There were two answers saying "Definitely yes" (well .. with some variations).
My opinion was the other way.
I truly think that you have to put much more efort in designing an ebook cover if you are looking for a great end product. Why? Becouse you have to consider the size of the screen, the colour reproduction capabilities, the impact of the device color and so many other similar factors.
Considering the fact that you don't have to wory to much about colours and how the printing house will reproduce them on paper in a modern cover designer shop I think there is no need to insist in proving my point.